All About PLR
What is PLR?
Private label rights (PLR) is content you can re-brand and use as your own. Sometimes, PLR is called “White Label Content”, “Readymade Content”, "Brandable Content" or “Done for You Content”. If you’re not sure about what rights come with your content, ask the seller. They’ll be happy to help you.
Wouldn't it be copying or plagiarizing to use this content?
No. Private label rights content is created with the understanding that customers will use it on their own website and in their marketing materials. Many PLR sellers are delighted to come across their content on various websites.
What about duplicate content concerns with search engines?
Duplicate content became a concern years ago when spammers would create 50 pages on their websites and all 50 pages had the exact same content. This resulted in a thin site that offered no value to users.
Search engines consider “duplicate content” to be websites that have the same content repeated on multiple pages for the sole purpose of getting traffic. If your website has the same PLR content as another site, search engines won’t care. That’s not considered duplicate content and it won’t hurt your ranking or the other website owners.
How can PLR help me grow my mailing list?
You can use PLR to create multiple opt-in gifts. If you have multiple opt-in areas on your website, then you’ll get more subscribers for your mailing list. The more your mailing list grows, the more people you have to share your products and services with. Your subscribers win because they accessed awesome content. You win because you can continue to serve your visitors long after they’ve left your website.
Can I sell the PLR content I buy to others?
Yes. You can take PLR content and sell it to your customers, but only for their personal use. You can’t take PLR and sell it to your customers as PLR. That’s because your customers don’t have permission to change or edit the PLR content. Only you, the original buyer, has that right.
What are some ways to repurpose PLR content?
You can repurpose the PLR content you’ve purchased however you want, provided it’s not against the original seller’s terms of use. For example, some PLR sellers don’t want their content placed on a website that you plan to sell.
You can take written content and turn it into other formats like video and audio. You could take a PLR article on the benefits of essential oils and turn it into a Facebook Live video. You could use a PLR report about the keto diet as content for your newest podcast episodes.
Keep in mind you can also use PLR content as content upgrades. If you bought PLR on the topic of night time routines, you could create a bedtime checklist as an upgrade. Invite your visitors to download the checklist by subscribing to your mailing list.
Can I publish PLR content in a Kindle Book?
No. Publishing an eBook containing private label rights content is against Amazon’s terms of service. This is because Amazon wants the books on their website to be 100% unique content. If you try to upload PLR content, you may have your account banned and not be allowed to publish any of your future books through the Amazon Kindle program.
Can I mix different PLR content together?
Yes! This can be a great way to create content that’s unique to your brand. Take an article from one PLR seller and turn it into a blog post. Then grab a workbook from another PLR provider and use it as a content upgrade. You can mix and match products in any way you choose, provided you’re following the terms of use from each seller.
How can PLR content be used to increase my profits?
You can use PLR content to create a sales funnel that your customers can travel through. Post PLR content to social media so visitors come to your website. On your website, you can post PLR on your blog and entice visitors to sign up for your mailing list.
Then you can create an autoresponder series from PLR that sells your latest product or service. PLR is a fantastic way to quickly create multiple products and build highly responsive mailing lists.
Is there such a thing as audio and video PLR?
Yes! PLR Content comes in a variety of formats. When it comes to purchasing audio or video PLR, always get a sample first. You want to make sure it’s high quality and will be usable in your marketing. If you don’t see a sample, contact the PLR seller directly and ask for one. Many PLR providers will be happy to do this for you.
What if I don't like the PLR content I've bought?
If you’ve come across PLR content you don’t like, ask yourself how much of it you dislike. Remember, you have the right to rewrite, remove, add to or make content say more of what you want. It’s normal to need a few changes to the content you bought. PLR sellers often write general content so you can take their work and slant it to your audience.
But if the content as a whole disappoints you or the quality wasn’t what you want, then ask for a refund. Do this quickly though as some PLR sellers have a limited window of time where you can request a refund. That’s why you should always open and review the content you buy as soon as possible.
Can I use the PLR I buy more than once?
Yes! This can be a great way to get the most value from the content you purchase. You can take a series of blog post PLR and turn it into an autoresponder series or bundle it to make a short report. You can also take small snippets from those same blog posts and use them as updates on social media. The possibilities are endless!
What should I look out for when buying PLR content?
When it comes to purchasing PLR, you don’t want to get low quality content that you can’t use in your marketing. That’s why the first thing you should do is look for a content sample on the PLR provider’s website. If they don’t have one, reach out and ask. Review this sample copy to see if it’s up to your standards.
You should also look over the PLR seller’s website carefully. If their website has a ton of typos or it sounds like English isn’t their first-language, then you may run into some problems if purchase their content.
If you like the sample and the seller’s website, then start asking around. You want to make sure the provider is well-known in the PLR or content creation industry. For example, a PLR provider may be new to selling PLR but have spent years as a ghostwriter. In this case, clients and other marketers can vouch for the seller’s quality.
What are the benefits of using PLR? I mean, shouldn’t I just write it myself?
Using PLR saves you time. You could spend 3-6 hours writing and editing just one report or blog post series. That’s before you factor in the time it takes to format your content, schedule it, and promote it on social media.
But if you use PLR, you can take a content pack and turn it into a post series or PDF report in less than an hour. This lets you boost your productivity so you can publish even more content for your hungry community.
Not only do you save time creating content, you also have content that your community will enjoy. After all, you’ve probably spent hours working on a single blog post that you thought was amazing only to receive a lackluster response from your community.
But PLR providers have spent years learning to predict what’s hot in various niches. That means you don’t have to guess what your community wants—the PLR seller has already figured that out for you.
Do I need to change or edit the PLR content before publishing?
That depends on how you plan to use the content. If you want your content to go on your blog, then you should try to edit the post some. This will help you stand out in search engine results when your community is looking for information.
However, if you don’t plan to use the PLR content for web traffic, then using it as-is will be fine. For example, if you take an article pack and upload it as an autoresponder series, then you’ll only need to tweak it to fit your branding.
Can I put my name as the author on the PLR I buy?
Yes, you can. PLR providers give you this right when you buy the content.
However, some buyers feel uncomfortable doing this. If that’s the case for you, there are other ways to present the material without claiming authorship. For example, on a report you could say “With [Your Name]” or “Insights by [Your Name]” or “Introduction by [Your Name]” or “Edited by [Your Name]”. All of these options allow you to brand the material as your own without expressly stating that you wrote it.