There’s a saying that goes, “People love to buy, but they hate being sold to.”
In the make money online niche, this statement is truth. Beginner marketers LOVE to buy products. They’ll buy anything and everything in the hopes of making quick and easy money.
Often before they know it, theyíre in debt and they’ve not made a cent online. I was never this bad, but I different had the bright shiny object syndrome and bought more in the beginning than I should have.
Every single month, several PLR products are released and they make thousands of sales combined. PLR buyers just can’t get enough content – especially quality content.
However, while PLR can be used to further your online business you still need to ask yourself 5 questions before buying any PLR.
1. Why am I getting it?
You must have a purpose for the content before purchasing it and it has to fit in with your overall marketing plan. This may sound like common sense, I see it happening all the time. If you’re in the weight loss niche, don’t buy woodworking PLR on a whim just because it’s an excellent offer that you can use in the future.
Most times, the future you imagined using it in never comes around you’ll never get to use the content. Focus on only one or two niches at a time until your PLR is actually making you money. You can then get new PLR for new niches when you’re ready.
2. Is the PLR vendor reputable?
Many PLR products are just not worth buying. Do your research and only buy content from a reputable PLR vendor. Check the reviews for the vendor/products. Look at the content they’ve released in the past. Does the PLR vendor have a web presence and do they provide value other than just selling PLR over and over?
3. What exactly am I getting?
Pay attention to the modules/components in the PLR bundle before buying it. In some cases, you might be getting less than whatís being portrayed on the sales page.
E.g. 3 pieces of content might actually only be 1 piece of content in 3 different formats such as .DOC, .TXT and .PDF
Sometimes the PLR bundle may contain 20 articles and an eBook which is actually a compilation of the 20 articles. If you don’t pay attention, you may mistakenly believe that you’re getting an extra eBook filled with new content when it’s not.
4. What’s my budget?
Unnecessary spending has sounded the death knell on many a marketerís ambitions.
Making money online takes time and you should not approach it from a place of desperation. You’re better off getting a day job and using it to fund your online business until youíre making enough money online to quit your job.
5. Are the rights overly restrictive?
Some PLR vendors are so rigid with their license terms that they constrain you and eliminate several lucrative opportunities that you could have tapped into with the PLR. Avoid these types of restrictive PLR products.
Spending a few minutes pondering if you should purchase PLR or any product for that matter will allow you to make a less emotional decision. Your investments in your online business should be done logically.
Buy PLR content that serves your immediate needs and put the content to use as soon as you can. Do NOT let it sit untouched on your hard drive. That’s the surest way to forget about it and end up in a downward spiral where you buy PLR product after product without ever using any of them. and never enjoying the profits that can be made by efficiently applying the content.
It’s very common to be confused by the different types of PLR rights. Most people are at the beginning of their using PLR journey. If you stopped to think about it, knowing that PLR stands for ‘Private Label Rights’, why is everyone saying ‘PLR Rights’? That’s like saying Private Label Rights Rights.
One of the many inconsistencies in this industry but the term has become the norm.
The truth of the matter is that even with PLR rights, different PLR vendors have different interpretations of the same terms. The rule of thumb is this – always pay close attention to the license terms that come with any PLR product. This is normally included as txt file with the purchase file.
Some PLR sellers may have rules and stipulations that are unique to them. If in doubt, ALWAYS contact the vendor.
Now let’s look at the general understanding of the most common types of PLR rights.
Private Label Rights give you a lot of flexibility for personalizing/rebranding your content. Usually, you’ll receive the editable source files so that you can truly make the content your own and create your own derivative products.
The most important point to note here is the EDITABLE SOURCE FILES! Most variations of the rights are determined by the source files.
So, what are the source files?
If you’re getting written PLR content whether they’re articles, reports or eBooks, the editable source files will most probably be .DOC, .TXT and sometimes .RTF.
What that means is that since you have the source files, you can edit the documents. You can rewrite them or add your own name, images, cover image, and so on. You can personalize and rebrand the content to your heart’s content and make it look totally different from the original PLR product you purchased.
This is the strongest point of getting PLR from the original vendor. You get all the source files to get maximum mileage from the PLR.
Resell Rights (RR) products can often be found in PLR membership sites. These products are usually ‘Biz-In-A-Box’ PLR packages that have been converted into PDFs, MP4s, etc.
The main difference here is that the editable source files are NOT INCLUDED. This means you’ll only be able to sell the PDF or MP4s (depending on the product) as they are without making any changes.
There’s a lot less flexibility with resell rights products. You could sell them but you’d be competing with everyone else who has these products. Since most beginner marketers tend to compete on price, it’ll be a race to the bottom and they’ll all end up devaluing the products and selling them for peanuts. You’ll barely be able to make a profit.
That said, you still can use RR products to make some sales, create bonuses, or use them as research for your own content creation.
Master Resell Rights (MRR) products are very similar to resell rights products. The difference is that your customers will be able to resell the products as their own too. Once again, this leads to everyone and their grandma owning the product and devaluing it.
You’ll be able to give away these PLR products as gifts, bonuses or they can be used as freebies to build your email list (usually in PDF and MP4 format). Depending on the product, you may sometime get the editable source files but most often won’t.
Unrestricted Rights products usually have very few restrictions and you can do whatever you want with them. Do note that some clueless PLR vendors may state on the sales page that their products have unrestricted rights but then they have stipulations in the terms which restrict you.
Always read the fine print.
Limited content is not ‘PLR rights’ per se but it’s a type of PLR content that’s highly sought after. Limited PLR will have a limit to the number of copies sold.
In some cases, they may be limited to 100 or 200 copies. Sometimes 50 and sometimes less. It all depends on the PLR vendor’s preferences. The reason many PLR buyers love limited PLR content is that means there’s less competition since fewer people own the content. That makes it easier to personalize and rank the content in the search engines.
PLR Reseller Rights is a rare type of rights offered by very few PLR sellers. This type of rights allows you to sell the PLR as YOUR OWN PLR.
You’ll be able to include the source files with your package. In other words, it allows you to become a PLR seller in your own right.
Creating content is hard work. Purchasing products that come with PLR Reseller Rights will allow you to quickly build a PLR store and sell your own PLR products. Isn’t that fantastic? You can be a PLR seller in record time.
If you’re looking for products with PLR reseller rights, do check out ResellerPLR.com.
Now that you’re aware of what the different types of PLR rights mean, you can appreciate the pros and cons of each and make informed buying decisions.
You’ll also know what you can and cannot do with the PLR you have. Congrats! You’re better informed than the majority of PLR buyers out there.