Courtney

Author Archives: Courtney

Do You Organize Your PLR?

What do you do after you buy new PLR? Download it and forgot all about it? I have been guilty of this way too many times.

Immediately after purchasing new PLR you should review the content. Check out the any articles, reports, blog posts, worksheets/workbooks, videos, and graphics included. You can delete anything you don’t think you will use or move them to another location, which is what I do.  I personally can’t bring myself to delete any PLR I buy.

For instance, if you buy a large package and you don’t like the graphics that came with it, delete or move the graphics and simply keep what you know you’ll use.

After you’ve reviewed the product, create a special folder on your device of choice for PLR content. I use a USB hard drive but I know people who store their PLR on Dropbox, Google Drive, and on their computer or laptop. Store all of your purchases in this place so you can find the content you need at a glance.

If you buy a lot of PLR content, you can create subfolders by category. For example, you might teach others about running an online business and like to use PLR. You might name that subfolder ‘Online Business’. If you have a lot of PLR, you can add more categories to your subfolder. That might look something like this:

  • PLR Content > Online Business > Marketing
  • PLR Content > Online Business > Tech
  • PLR Content > Online Business > Content Creation

Another way to organize your PLR is by seller. Such as:

If you have a lot of PLR or have plans to grow your PLR stash,organizing by PLR seller can quickly get confusing. So, try to sort your content by category if possible. It’s easier to find the content you need when you’re ready to use it.

Do You Give Your Readers What They Want?

Regardless of how good of a writer you are people are not going to stick around unless they are getting the information they want from you and your blog. It’s important to know your target audience and this is why. If you don’t know whom you are writing for then how can you give them the information they want?

There are a number of simple tasks you can do to help you find out just want your readers are looking for from you.

Just come out and ask.

This is probably the easiest way to get answers. Just ask your readers. You can create a survey and ask them to fill it out. You could just write a blog post asking them to leave a comment with their opinions about your content. Or if you don’t
want the results public, ask your readers to send you an email with their thoughts.

Check your analytics.

Keep an eye on your blog stats. Check which blog posts are getting the most views and which pages people stay on the longest or the least (FYI: this is called the bounce rate). Check which search terms people are using to find your site.

Pay attention to not only the subject of your content but also the format. Do you get more responses from a how-to post or a video? Do you get more page views when you write a top 10 list or if you write a book review? Once you have a good grasp on the type of information your readers are enjoying, you can plan your content accordingly in the future.

Of course if you readers want the type of information you are not able to provide, then you should start rethink your target audience and look for guidance on reaching the right people for your content.

Lumen5 Video Example

Lumen5 is an app that will take your blog content and create videos based on that content.  You can then use that video to promote your content on social media!

Lumen5 was very simple and fast to use to create great looking videos!

Lumen5 scanned my blog and got the articles.  Once I choose which article I wanted to use, I just highlighted the sentences I wanted in the video.  Lumen5 does the rest. It even chooses appropriate graphics to use in the video.